Affordable Web Site Critique Offered to Business Owners
HOLBROOK, NEB. (June 27, 2007)—Web sites offer one of the most advantageous marketing tools available to business owners today. Open 24/7, the most successful Web sites are purpose-driven, attractive, current, targeted toward a specific market, and capture visitors’ names while leading them to action. On the flip side, however, Web sites require constant monitoring and updating of information, graphics, and usability features or functions. A Web site featuring old information or outdated graphics may actually adversely affect one’s business.
To help Nebraska businesses avoid the pitfalls of bad or ineffective Web sites, GROW Nebraska is offering an affordable Web site Critique for GROW and non-GROW members. The registration deadline is August 1.
A jury panel made up of Web industry experts with backgrounds in e-business strategy, graphic design and usability testing will rate the Web sites in audience/purpose, graphics, navigation, content and functionality. The evaluations will be conducted in the jurors’ professional environments, allowing them more time to critique each site. Registrants will receive the jurors’ comments no later than August 20.
GROW Nebraska member James Gustafson of PurJava Coffee in Lincoln was glad he participated in a previous critique.
“The Web site Critique is a prime example of the many different, affordable services that GROW Nebraska provides for members," Gustafson said. “We used this service, made recommended changes, and have seen an increase in Web site activity, contacts and sales. For us to have the professional input we received was a big help as we are now constantly updating and revising our site."
Other benefits of GROW Nebraska membership include Internet representation on GROW Nebraska’s Web site; access to retail opportunities at The Great Platte River Road Archway Monument, Nebraska State Fair General Store, Holiday Stores, and the new GROW Nebraska Store opening in August at Hilltop Mall in Kearney; free publicity and news release service; reduced rate cooperative advertising; and reduced registration rates for entrepreneurial workshops.
Members also receive “entrepreneurial coaching"through initial consultations, counseling, product evaluation and market access assistance.
Web site Critique and membership applications are available on the GROW Nebraska Web site at www.grownebraska.com.
GROW Nebraska’s mission is to maximize the state’s entrepreneurial and small business spirit, create an economically viable and sustainable environment for entrepreneurs, and generate social awareness through promotion, marketing and education.
To find out more about the Web site Critique, including costs, and the advantages of GROW Nebraska membership, contact Erica Heiden at 308-472-3015, or email: erica@growneb.com
