People with Nebraska Products Have Opportunity to Start GROW Marketing
Janell Anderson Ehrke
The April 18 event in Minden is open to all Nebraska businesses.
"This event targets business-owners who want to market and sell products made or designed in Nebraska," said GROW CEO Janell Anderson Ehrke.
"Producers gain valuable insight regarding their product's marketability, price and packaging, and evaluated products consistently draw the attention of purchasing agents."
The product evaluation analyzes marketability, originality, pricing and packaging. Five jurors will rate each product on design, creativity, craftsmanship, price and overall impact. The jurors also may suggest possible improvements and marketing ideas.
"The product evaluation brings Nebraska storeowners to our jury pool. It is vitally important that we introduce them to the quality products made in our state," said Anderson Ehrke.
The day will include a luncheon, open to members and non-members, with training on Web sites and technology. Tim O'Brien of the Nebraska Department of Economic Development will present the keynote address.
The Product Evaluation is required for business owners who want to participate in GROW Nebraska markets or retail events. Producers are not present in the room during the evaluation so that jurors can candidly assess all products.
The registration deadline is April 14. To receive a product evaluation packet, call 888-476-9632 or sign up online at www.grownebraska.org.
Story by: Kearney Hub
