GROW Nebraska MarkeTech Conference: Where New Tech Marketing Meets Your Business
MARCH 24, 2010 (HOLBROOK, NEB.)—The lightening speed of changing technology combined with today’s ever-changing lifestyle needs makes it more challenging than ever to market products and attract repeat customers.
Once upon a time, people gathered to listen to nightly radio programming, or watch a favorite TV sitcom. It combined the best elements of community and social communications. In today’s fast-paced world, however, radio and TV offer a multitude of channels from which to choose and then add to this mix, newer media. So what’s your best marketing bet for maintaining or creating those lasting relationships with customers?
The answer: Saturate all media outlets—newspaper, radio, TV, Internet, which allows you to meet your target audience at their comfort level with the medium they prefer. The fact is that even newspaper publishing companies, radio and TV stations realize the growing need to not only market through traditional means, but to broaden their reach through other avenues, including Web sites and social networking sites to promote their corporations, post content and videos their consumers may have missed during regularly scheduled broadcasts, and create communities that provide instantaneous feedback about their needs and wants.
The 2010 GROW Nebraska MarkeTech Conference will share insights about using Internet and social networking sites to reach new customers, establish communities of repeat customers and create eye-catching graphics for products and services. The conference, April 22, 9 a.m.-5 p.m., will be held in Lincoln, Neb., at the 27th Street Conference Center.
Industry experts will share their knowledge about these new technologies, including keynote speaker Chris Russell of Google. Russell will explain the benefits of using new technologies and highlight some products Google recommends for use for businesses.
“One of the most difficult things for small businesses to understand is that just throwing up a Web site or creating a Facebook page isn’t going to sell their products overnight,” says CEO Janell Anderson Ehrke. “What will sell their products, however, is creating a community and utilizing search engine optimization to raise their profiles on Google and Bing.”
For more information on MarkeTech speakers and topics, visit the GROW Nebraska Web site www.grownebraska.org/marketech, call 888-GROW-NEB (888-476-9632) or info@grownebraska.org.
